“NO GENDER, NO BORDER.”

We feel uneasy about the boundaries of “normal” and “expected” that society has created.
Gender, generation, culture, trends, values.
People, by their very nature, cannot be defined by a single category.
Yet, many people are gradually letting go of their true selves due to unseen rules dictating “how things should be.”
NOT CONVENTIONAL creates work that transcends those boundaries.
Toward a world where being true to oneself is celebrated—not just being different from others.
We aim to foster a community where each individual’s uniqueness is respected, differences in values are transformed into empathy, and diverse people connect naturally.
Through NOT CONVENTIONAL’s creative work, we will forge new values.

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NOT CONVENTIONAL
Based in Japan

PRODUCT
Original textile ・washable

ITEM
unisex / size ： Free
Excluding some bottoms